Construction Buyers in 2026: What OEM Marketers Need to Know
.png "Untitled design (30)")
What You Will Learn in Our Webinar
This webinar reveals what truly drives decisions in 2026, from the early signals AI can detect to the deeper motivations shaping how buyers research and shortlist equipment, all backed by KHL’s 30+ years of industry expertise. You’ll gain insight into key shifts such as:
- early‑stage intent signals now visible through AI
- how buyers form shortlists long before outreach
- the motivations influencing 2026 purchasing decisions
Chris Sleight, Managing Director of Off‑Highway Research, ends the session with the latest global construction equipment forecasts and the market forces shaping the year ahead, setting the foundation for practical insight into how decision‑makers think and how demand forms long before it becomes visible.
"Buyers aren't just asking, 'Is this the most advanced machine?' they're asking, 'Will this decision look reasonable if something goes wrong?"
Construction Marketing Insights
How can KHL's expertise benefit my construction marketing?
KHL Group helps OEMs grow their market presence through full funnel marketing and content campaigns. Our expertise in construction allows us to provide uniquely valuable guidance on reaching decision-makers effectively and measuring campaign performance across the construction sector.
Is this content relevant for different segments?
Yes, our strategic insights are adaptable and appropriate for anyone looking to reach the construction and power audiences.
What makes KHL's marketing insights more valuable than others?
KHL Group has been the trusted source of information for the construction industry for over 30 years. We have unmatched construction industry expertise, global market intelligence across all construction sectors, and practical experience from our own successful digital transformation. Our insights combine data-driven analysis with real-world applications generic marketing resources simply cannot provide.